You may have heard bits and pieces about the Dominos Pizza YouTube hoax that appeared online earlier this week. If you didn’t see the actual video, here’s video of a news report that basically sums it up and shows some of the video:
[youtube]http://www.youtube.com/watch?v=XAg-06KuEWA[/youtube]
This video has done a gigantic amount of damage to the Dominos brand, and in the span of about 24 hours from when the video was posted, sent Dominos corporate scrambling wondering how to deal with such an issue. Two employees and a cameraman at one store were able to single-handedly deliver a huge blow to the Dominos brand that the company will need a long time to recover from.
Dominos’ president responds in this video:
[youtube]http://www.youtube.com/watch?v=7l6AJ49xNSQ[/youtube]
We’re living in a new world these days with technology as it is and the speed of social media. How big of a fear does something like this happening to your business (or to a business that you love to use) need to be? You can look at this from several angles including business owner, employee, consumer, critic, etc…
Is there anything that a business can do to prepare for something like this happening, and better yet, what can they do (short of micromanaging employees to death every shift) to prevent this?
Recent Comments