Perhap’s you’ve heard of the “FUBO” campaign initiated by Clear Channel’s Bob Lonsberry:
I was trying to think of a way to show that I wasn’t happy. That I was tired of bailouts. That I didn’t want to pay my neighbors’ mortgage. That I didn’t want to live in a socialist country. That I didn’t think the government should take over the banks. That I didn’t want a White House committee running the car industry, or putting a union consultant in charge of the process. That I didn’t think throwing 17,000 more troops into Afghanistan without a clear objective was a bright idea.
Basically, one month in, I’ve already had a bellyful.
Sure, on Inauguration Day I was all hope and change. He wasn’t my candidate, but he was my president, and I was going to give him the benefit of the doubt.
Then he went on Al Arabiya.
And stole the census. And decided my confidential medical records had to be in a federal database. And tripled the deficit in three weeks while condemning George W. Bush for doubling it in eight years.
Basically, I got a bad attitude.
….
And when I should have been listening to Ron Chapman, I got an idea.
I was sitting there in the studio, waiting for him get done and my turn to come, and a word came to me. A newly coined word. Four letters. Pronounced “foo-bow.” Like in “food” and “bow and arrow” – “foo-bow.”
So I googled around a bit and found a bumper sticker company. They had a template for those little oval stickers people have. The ones with some sort of abbreviation in there. I think they come from Europe.
Anyway, I found a template for one of those and I typed in my new word – “foo-bow.” I liked how it looked so I put it in my cart and proceeded to checkout. I ordered 20 because I got a good price.
And right about then, Ron Chapman was done and my microphone came on and I told the producer, Nick, what I had done.
I told him I had made a bumper sticker. I described the oval – black background with white letters – and my new word – foo-bow – spelled FUBO.
It took him about five seconds.
Then the phones lit up. Dozens and dozens of people called. They wanted a bumper sticker just like mine.
….
Basically, people either love the idea, or hate it, or stare blankly at me saying, “I don’t get it.”
Don’t know what “FUBO” stands for? Still don’t “get it”?
Here’s a little context:

I’m sure Bob means “fetch.”
Bob, that is a great question.